Dubai continues to set new benchmarks in branded real estate with the announcement of Mercedes-Benz Places Binghatti City, a large-scale master-planned community developed by Binghatti Developers in collaboration with Mercedes-Benz. This landmark project goes beyond a single tower, introducing an entire city inspired by the Mercedes-Benz design philosophy.

A New Kind of Branded Living

Unlike traditional branded residences that focus on one building, Mercedes-Benz Places Binghatti City is planned as a complete urban destination. The development will span approximately 10 million square feet, with an estimated value of AED 30 billion, making it one of the most ambitious branded real estate projects in Dubai to date.

The concept is centered on creating a “city within a city,” where residents experience a seamless blend of luxury living, lifestyle amenities, and urban connectivity under one master plan.

Prime Location in Meydan

The project is strategically located in Meydan, one of Dubai’s most promising growth areas. Meydan offers direct access to major highways and is just minutes from key destinations such as Downtown Dubai, Business Bay, DIFC, and Dubai International Airport. This positioning adds strong appeal for both end-users and investors seeking long-term value.

Design Inspired by Mercedes-Benz

Mercedes-Benz Places Binghatti City will reflect the brand’s global Sensual Purity design language. Expect clean architectural lines, balanced proportions, premium materials, and interiors that emphasize comfort, elegance, and functionality. Every detail is intended to translate the Mercedes-Benz lifestyle into a residential environment.

What the Community Will Offer

The master-planned city is expected to include:

• Multiple branded residential towers
• Landscaped green spaces and parks
• Retail and dining destinations
• Lifestyle and leisure facilities
• Integrated urban infrastructure designed for modern living

The focus is on creating a self-sustained community where residents can live, work, and relax without leaving the development.

A Milestone for Binghatti and Dubai

This project marks Binghatti Developers’ first fully master-planned community, representing a major evolution in the developer’s portfolio. For Dubai, it reinforces the city’s position as a global hub for ultra-luxury and branded real estate, attracting international attention and high-net-worth investors.

Launch Timeline

According to announced details, the official launch of Mercedes-Benz Places Binghatti City is scheduled for January 14, 2026, with further information on unit types, pricing, and payment plans expected closer to launch.

Final Thoughts

Mercedes-Benz Places Binghatti City is set to redefine branded living in Dubai by combining iconic design, large-scale planning, and a prime location. As one of the world’s first Mercedes-Benz branded cities, it represents a bold vision for the future of luxury urban communities in the UAE.